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01 Dec 2008
Virgin Mobile is to introduce an all-you-can-eat internet access tariff at 30p per day, which the company said is up to three times cheaper than offers from rival networks.
The new rates take effect from 8 December, and apply to both contract and pre-pay customers, according to Virgin.
An enhanced mobile web portal bearing the Virgin Media brand will be unveiled at the same time, offering news, music, video, games and entertainment content.
"By providing unlimited access at a highly competitive rate, we are giving all our customers the opportunity to use the internet on their phone without having to worry about racking up huge bills or working out complicated price structures," said Virgin Mobile managing director Graeme Oxby in a statement.
However, while the 30p per day rate is billed as offering unlimited access, a daily fair use policy of 25MB applies. Customers exceeding this will be charged £2 for each extra megabyte. Other network operators have similar fair usage policies.
Virgin Mobile said that it has confirmed more than 150 partners to provide content for the mobile portal, including Sony BMG, Sony Pictures, Disney, Hallmark, Universal, EMI, Warner Music Group, Glu and EA.
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Stealth price hike
Not one of the sites reporting this news has sufficiently investigated to realise that Virgin currently offer the Bites service free to contract users, and those users will therefore now effectively have £9 added to their bill if they continue to use the service in the same way. This is a major price hike to what should be the most valued customers.
Posted by: Mark 02 Dec 2008
Hardly all you can eat
25mb fair use? £2 per mb above that? That means one episode of a 30 minute tv show through I-player or so will rack up a bill of over £550. and a movie will cost over £1200 pound to download. When will broadband operators be banned from using unlimited type sales promotions til they acually provide unlimited. Even if they do bring in a fair use policy I hardly think over 25mb is excesive. Even 1 album of music will incur and excess charge of £70. I for one will not be taking up their fantastic offer.
Posted by: Chris Stoner 01 Dec 2008
all you can eat?
hardly all you can eat if a limit applies, is it? this is self contradictory. a bit like our nation of obese, poverty stricken children.
Posted by: john Currie 01 Dec 2008
Competative? Hardly
How can they call this competative when 3UK and T-Mobile both offer unlimited access for £5/mo? It's almost twice the price if you were to use it every day.
Posted by: Orsenfelt 01 Dec 2008
25MB AUP.....Gee Virgin you are spoiling us.
This is just a 'Richard Branson' get the 'company name in the media' article... 25MB??? I commute 1.5 hr's each way on the train.... If I used this tarrif on my journey Virgin would absolutely rob me OMG.
Posted by: lee 01 Dec 2008