Samsung announces open mobile developer platform

Samsung hopes Bada will become an "iconic" platform

Samsung today launched an open mobile developer platform dubbed Samsung Bada.

Bada, which will ship in December, takes its name from the Korean word for "Ocean" and is designed to enable developers to create a "limitless variety of potential applications".

Samsung hopes Bada's ease of use will help it to match the success of Google's Android, Nokia's Maemo and Apple's iPhone.

According to Samsung, the Bada platform has been designed to be one of the most developer-friendly environments around. A dedicated web site is up and running and offers a range of useful information, and a software developer kit is also available now.

“By opening Samsung’s mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones," said Hosoo Lee, executive vice president and head of Media Solution Center at Samsung Electronics.

"Bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.”