All the latest UK technology news, reviews and analysis
|
|
|
13 Jul 2005
Microsoft has unveiled a raft of plans which will see more funds allocated to its worldwide sales channel, including increased spending on marketing, licensing and lead generation.
The software giant will reallocate 50 per cent of the funding currently allotted for direct marketing into joint marketing with partners, which it has rebranded 'Through-Partner Marketing'.
The initiatives represent an enhancement of the Microsoft Partner Programme created in 2003 which aims to help partners develop core competencies in relation to sales niches.
Microsoft promised to help partners focus on selling systems to small and medium-sized businesses, simplified membership management for partners, expansion of support and training resources, and enhancement to online tools and infrastructure.
The company has also launched its online Partner Learning Center, a single point of contact for e-learning for partners.
Latest stories from Software
Related articles
Related jobs
Poll
What is the most important IT priority for your company this year?
Sneak peek at the forthcoming glass-based machine
Connect with V3.co.uk
This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes
Why good data management at all levels is essential in the modern business (video, 6mins)
Software Design Architect (Windows Database Application...
Lead Java Developer - Fast growing, young and international...
Job Specification Graduate Support Engineer...
Job Specification For: Software Developer...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?