27 Jun 2008
Senior IT professionals appear to be losing interest in the impact their businesses are having on the environment, according to a survey released this week.
Document management firm Version One said that the survey uncovered a fall in the number of IT professionals who are taking green issues seriously.
Eighty-six per cent of senior IT professionals are concerned about the negative impact their company is having on the environment, down 12 per cent compared with an identical survey carried out in February 2007.
Just under half of respondents indicated that they were 'very concerned' about their company's environmental impact, compared with 56 per cent last year.
A total of 12 per cent admitted that they were 'not concerned' about their company's environmental impact, compared with just one per cent in the 2007 survey.
Some respondents even suggested that the UK government is pushing green agendas simply to raise revenue.
"It is clear that the majority of IT professionals remain concerned about the impact their organisations are having on the environment," said Lynne Munns, general manager of Version One.
This year's survey findings suggest one of two things, according to Munns. IT professionals may be becoming apathetic about green issues and the role they play to help reduce CO2 emissions and their company's overall environmental impact.
The other conclusion is that, since February 2007, some of the respondents' businesses have actively taken steps to reduce their environmental impact and are therefore less concerned as a result.
"If complacency has set-in, it is imperative that this does not continue because IT professionals need to ensure that their IT strategies are closely aligned with their organisations' green agendas," said Munns.
Most respondents believe that more needs to be done to persuade UK companies to reduce their negative impact on the environment, but there are mixed ideas about the type of measures required.
Over a quarter suggested that financial incentives alone are sufficient, while 22 per cent favour a green education programme. Some 20 per cent feel that financial incentives together with legislation and education is the answer.
Just 12 per cent believe that legislation alone would encourage businesses to become more eco-friendly.
The remaining respondents suggested either a combination of financial incentives and a green education programme, or legislation and financial incentives.
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Making green simple
The question here is how can we get UK companies to do more? Are we now at a time when people are waiting to see the effects of their ?greeness? before they commit to doing more? Surely, companies would have more of an incentive to be green if it was made more simple for them and if their environmental impacts could be measured more easily. Without knowing where they are going wrong, how can they make things better? A reduction in electricity costs may demonstrate a strive to be more green, but at the moment is this all we have to show for all the effort being made? There is technology available that can simplify the process helping companies to prioritise their initiatives and accurately measure and manage their environmental impact. Financial incentives would be a (sad) way forward - paying people to protect their planet does not show our instinct for survival. Identifying the ways in which a company can be green may not be the rapid reverse in changes of attitude that people are hoping for, but it?s a start
Posted by: Richard Kellett 08 Jul 2008
Increasing pressure for green credentials
Assessment of environmental practices and reporting is certainly on the increase for business and generic statements about green strategies ? from procurement to recycling, carbon footprint to flexible working ? will not suffice in the long term: organisations will have to prove their commitment through information transparency and auditable policies. At the heart of such transparency will be consistent, detailed information about the life cycle of every asset - from country of origin through maintenance schedules to final disposal. Existing green policies such as the WEEE directive and measuring carbon footprints assume a level of asset management far beyond that achieved by the majority of UK business. How many UK businesses can accurately identify the location of their WEEE equipment within the organisation and confirm when it was purchased and from whom? By linking the asset register to a document management system organisations can create the required audit trail, gaining valuable insight into their own assets and adapting to the ?green economy?. Karen Conneely
Posted by: Karen Conneely 04 Jul 2008