All the latest UK technology news, reviews and analysis

Star lights up on-demand CRM suite

by Phil Muncaster

More from this author

03 Aug 2009

Be the first to comment

  • Tweet this
Star
Star has added a CRM suite to its on-demand portfolio

Business internet service provider Star has launched an on-demand customer relationship management (CRM) service designed to offer companies of all sizes the chance to improve sales and marketing operations without a large initial investment.

Star CRM expands the firm's existing range of on-demand offerings, which includes business email, connectivity, hosting, networking, security and voice.

The new suite is built on Microsoft's popular Dynamics CRM software to provide the necessary tools to build a "customer-centric business philosophy", said Star.

Star CRM features modules for marketing automation, salesforce automation and customer service, alongside analytics technology to generate reports, all with the traditional benefits of a software-as-a-service solution, including accessibility, speedy return on investment and no upfront expenditure, according to the firm.

The product also offers a more user-friendly experience, as Dynamics enables users to work within the familiar Outlook interface, said Star.

Helen Rosen, a senior analyst with AMI-Partners, argued that CRM software can help UK firms unlock the potential in their customer base and thrive despite the downturn.

"There has never been a better time to implement a CRM solution, which will help ensure that a business is primed and ready to take advantage of accelerated growth opportunities when the economy picks up again," she said.

"Research has shown that those companies that invest in the appropriate technologies they need in a downturn will leave their competitors behind when the economy recovers."

Do you agree?

 

Add your comment

We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions. Your comment will be moderated before publication.

Poll

IT priorities for 2012

What is the most important IT priority for your company this year?

99%

0%

1%

0%

0%

Connect with V3.co.uk

Sign up to our daily or weekly newsletters

Accurev

Top 5 software development challenges

This paper focuses on a series of best practices and techniques for development teams looking to improve their software development processes

Talend

Rubbish in, rubbish enterprise

Why good data management at all levels is essential in the modern business (video, 6mins)

Project Manager (BI)

Project Manager (BI) 6 Months Contract – to...

Desktop Support Manager

Desktop Support Manager 3 month contract - to start...

Programme Manager / 45k ++ Benefits / London

/ Programme Manager / 45k / Significant benefits / London...

Automation Test Manager Selenium London 75k

Automation Test Manager Selenium London 75k Automation...

To send to more than one email address, simply separate each address with a comma.