15 May 2009
Google is blaming an error in its traffic routing system for a service outage on Thursday that lasted several hours.
The company said that an error in its servers at 3:48pm GMT caused several Google services to begin routing all traffic through its servers in Asia. The resulting crush of traffic caused a slowdown in Gmail, YouTube and Google search. Some users were completely unable to access the sites.
After services were restored, Google's senior vice president of operations, Urs Hoelzle, issued a statement to explain the outage, which the company estimates to have affected 14 per cent of users.
Hoelzle likened the event to an air-traffic error which would route all flights to a single airport. Because of the error, many users were left waiting in a 'holding pattern' to access the sites.
"We've been working hard to make our services ultrafast and 'always on', so it's especially embarrassing when a glitch like this one happens," Hoelzle wrote.
"We're very sorry that it happened, and you can be sure that we'll be working even harder to make sure that a similar problem won't happen again."
The is not the first time Google has experienced a major outage. A Gmail problem in April left many users unable to access their accounts, and caused some in the industry to question the viability of the service as a reliable communication tool for enterprises.
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Online Brand Loyalty
The huge of amount of coverage generated when organisations suffer downtime highlights how many people rely on online services day-to-day. The rise in popularity of social networking tools such as Twitter also means it doesn't take long for the world to know when a brand is experiencing an outage. Although not all outages can be planned for, brands can take simple steps to ensure services do not collapse under the weight of peaks in demand. For example, software solutions that offer organisations a cost effective means to monitor and manage traffic to websites are readily available and avoid the need for additional expensive hardware. Brand loyalty in the online world is far more fragile than in the real world and people won't think twice about switching to competitors if they experience poor levels of service online, no matter how established a brand is.
Posted by: Graham Moore, e-gaming specialist, Zeus Technology 21 May 2009