Hitachi claims simple storage with LifeStudio drive

LifeStudio data is protected using cloud-based backup

Hitachi has brought its LifeStudio 2.0 external hard drives to the UK, claiming to simplify the storage and browsing of personal files while maintaining high standards of data protection.

Key features include the ability to automatically sort photos, videos, music and documents from computers, USB devices and social networks, such as Facebook, Flickr and Picasa.

Once set up and synchronised, content is displayed in chronological order and can be browsed using the Hitachi software. A Cooliris powered interface showcases all files and folders in a unique 3D wall, according to the firm.

The Mobile Plus and Desktop Plus versions come with a removable 4GB USB key. Users can select specific files or folders to be synchronised to the USB stick, and all data is re-synchronised automatically whenever it is docked with the hard drive.

Data is protected using online cloud backup, and the content is stored in its original format so that it can be accessed anywhere via the internet.

Hitachi was keen to play up the consumer benefits of the range but they could also feasibly be a useful tool for home workers.

The drive comes with 3GB of free online storage, with the option to upgrade to 250GB for £40 annually, which includes multiple computer protection.

"Hitachi's new LifeStudio drive brings an innovative approach to the market, addressing how consumers organise, navigate and relive digital memories seamlessly across multiple digital devices and online sites," said IDC senior research analyst Liz Connor.

"Coupled with Hitachi's local and cloud backup strategy, end users truly have an all-in-one solution to help manage their digital life."

The LifeStudio Mobile, Mobile Plus, Desk and Desk Plus are compatible with Windows XP, Vista, Windows 7 and Mac OS X (10.5 or newer) and can function in USB 2.0 or 1.1 ports.

Prices for start at £49.99 for a 250GB Mobile version and top out at £144.99 for the 2TB Desk Plus edition. They are available now from Dixons and Ebuyer.