3D visuals fail to ignite interest

3D visuals are proving less than popular with buyers, despite huge efforts by hardware and software companies to promote the technology.

The latest report from DisplaySearch shows that consumers are not keen on paying extra for 3D displays. Consumer electronics companies and games manufacturers have been pushing 3D display technology, but seem to have found little take up.

"TV manufacturers have bold plans and a lot of new products, but consumers remain cautious," said Paul Gray, director of European TV research at DisplaySearch.

"Consumers have been told that 3D TV is the future, but there still remains a huge price jump and little 3D content to watch."

The situation is mirrored in the corporate world, with few applications using 3D technology and no compelling business case.

Games manufacturers have also been keen to integrate the technology, but have found little interest.

A further downside is that some people are biologically incapable of viewing computer-generated 3D images.