All the latest UK technology news, reviews and analysis

New BlackBerry targets business and consumer sectors

by Iain Thomson

11 Nov 2009

Comment: 1

  • Tweet this
RIM Headquarters
RIM is aiming its 9700 at business users with an eye for consumer features

Research in Motion (RIM) is to release its BlackBerry 9700 mobile on European and US markets in the next two weeks, and is hoping the handset will bridge the divide between a business and consumer phone.

The 9700 is smaller than the company's previous keyboard handsets, but comes with a trackpad in place of RIM's traditional ball mouse. The company said the move was in part to counter clogging claims for its trackball and to also mimic the user experience of a laptop.

The phone will be released via AT&T and T-Mobile in the US and via T-Mobile in the UK.

By adding full support for RIM’s enterprise server software, the company is positioning the phone directly in the business space, but is also hoping the multimedia functions will appeal to the business buyer with an eye for consumer features.

The phone has a 3.2 megapixel digital camera capable of video and as 3G and Wi-Fi support.

“It is a crossover between a business handset to one that owners would feel comfortable using as a consumer phone,” said Blair Young, director of carrier products at RIM.

Do you agree?

 

Add your comment

We won't publish your address
By submitting a comment you agree to abide by our Terms & Conditions. Your comment will be moderated before publication.

Poll

Flame virus poll

Are you confident that the UK's IT infrastructure is secure from attack in the wake of the Flame malware revelations?

34%

0%

11%

55%

Connect with V3.co.uk

Sign up to our daily or weekly newsletters

Symanteccloud

Social networking: a guide for IT managers

Social networking is almost ubiquitous. This white paper examines the benefits and risks and it looks at the different ways companies can reconcile them

Riverbed

Mitigating the risks of IT change

The importance of understanding your infrastructure

Application Security SME, Penetration Tester / Ethical Hacker

Application Security SME, Penetration Tester / Ethical...

Java Developer

Java Developer Thomas Cook Online is the business unit...

Contract Systems Administrator, Windows £320 per day

Contract Systems Administrator, Southampton My...

PHP Web Developer, PHP, to £30k + 30% bonus

PHP Web Developer required to join my market-leading...

To send to more than one email address, simply separate each address with a comma.