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02 Feb 2007
The head of Sony Computer Entertainment in the UK has defended the company's decision to charge £425 for the PlayStation 3.
Sony's next-generation console sells for $599 (£305) in the US, and ¥60,000 (£252) in Japan. Even in Ireland, PlayStation 3s will be selling for less than the equivalent English price.
"We do not buy anything in dollars, and the dollar can go up and down," Ray Maguire told The Guardian.
"If it were $1.40 to the pound as it was in 2001, the PS3 would be a bargain compared to the US, but if it's anything more than that the UK price appears to be comparatively expensive.
"But we are dealing with euros and yen, and it's about the relationship between those currencies."
Maguire also blamed the high cost of living in the UK, where Sony has to pay its staff more than in Japan and the US, and the fact that retailers take a bigger cut of the profits.
The £425 price tag is for the PS3 with a 60GB hard drive. A cheaper model with a 20GB hard drive and no Wi-Fi will not be available in the UK on launch. Maguire claimed that this was down to consumer choice.
"A big preference has been shown towards the 60GB model. And when we look at the sales figures from Japan and the US, that is reflected at retail," he said.
"You can either have not enough of both [versions] in the marketplace for day one, or you can have round about the right amount of one."
Around 220,000 PS3s will be made available to the UK on its launch on 23 March. Retailers are already reporting that demand will outstrip that figure significantly.
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Typical Sony contempt for the UK
So Sony think the Brits are idiots with more money than sense. No change there then. Buy a PS3 and prove them right.
Posted by: GWhy 03 Feb 2007
Sony needs to rethink its UK launch price
Everyone is willing to pay a premium for the latest gadget or games console. However Sony no longer has the clout that it once had. With Microsoft's lead with the 360 and Nintendo's cheaper Wii console it does not look good for PS3. I for one will not purchase the PS3 until the price drops in line with prices for US & Japanese consoles. I am sure that the die-hard fans will fork out for the console on release date, but if you're sensible hold fire and wait for a price drop. After all isn't the consumer King!
Posted by: Crookie 02 Feb 2007
a Bundle too far
It's more than the retail price. Most stores are selling bundles. The craziest of them being HMV who have hiked on another 250 quid and thrown in a mandatory PSP with a few extras and no PS3 game !! so either way the Uk gamer is going to be ripped off unless he or she goes to an independent retailer for a better deal. Shop Local people. meanwhile Sony's Senior Vice President Takao Yuhara, says they may be thinking of a price cut. What better way to confuse the Uk market. So we can either fork out a bundle for a bundle or wait for / force a, price cut. Deal or no Deal
Posted by: Sil 02 Feb 2007