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BSkyB teams up with football club's website

by Jan Howells

02 Mar 2000

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Broadcaster BSkyB has won a five-year contract to produce and look after Tottenham Hotspur football club's website, as the Football League debates selling internet rights to games.

The UK's largest pay-TV company will link the website, www.spurs.co.uk, to its own sky.com and skysports.com sites. It is also working with the club to expand the online services and content on the site.

The Football League is gearing up to take bids for rights to broadcast matches live when BSkyB's contract expires in 2001.

Industry watchers believe that the Football League will opt to sell internet rights separately to the matches to further boost its earnings. The League is likely to make one billion pounds from the TV rights alone.

Do you agree?

 

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