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Salesforce gets behind accounting startup

by Shaun Nichols

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01 Oct 2009

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Salesforce has taken a minority stake in FinancialForce.com

Salesforce.com has taken a stake in a new accounting service set to launch on its Force.com platform.

The enterprise services vendor has taken a minority stake in FinancialForce.com, a financial software startup which creates tools exclusively for the Force.com platform.

FinancialForce parent company Unit 4 Agresso said that it will retain a controlling stake in the new firm, which sells an adaption of the CODA 2go online accounting service.

The new company hopes that the service will allow businesses large and small to access powerful accounting tools within the Force.com platform.

"FinancialForce.com will do for finance and accounting what Salesforce.com has done for customer relationship management," said CODA chief executive Jeremy Roche.

"We are enabling customers of all sizes to choose accounting as part of a broader, integrated cloud computing solution, and giving them the power of enterprise accounting without the pain of owning the software themselves."

George Hu, executive vice president of marketing and alliances at Salesforce, will have a seat on the FinancialForce board.

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