Vodafone expands mobile TV channels

Vodafone is promising TV shows, sports coverage, entertainment and documentaries

Vodafone has announced the launch of its global Mobile TV channels, featuring a mix of TV brands, pan-European sports coverage and entertainment and documentary programmes.

The TV channels will be available across Vodafone markets from this month, and the operator claimed that its own research proves a demand for TV on the move.

Content can be viewed on any Vodafone Live 3G-enabled handset and will complement the existing domestic Mobile TV offerings provided through an exclusive deal with BSkyB until the end of March.

This service is currently free but will cost £5 a month from February 2006. It is available in Germany, Greece, Italy, The Netherlands, New Zealand, Portugal, Spain and the UK.

Vodafone said that the programming will be modified for different markets, but that it has concluded deals with content providers including HBO, Eurosport, UEFA Champions League, Discovery, MTV, Chilli TV and Fashion TV. Pricing will vary in different markets.

Peter Bamford, chief marketing officer at Vodafone, said: "With a wide range of 'good for TV' handsets, an intuitive easy-to-use service and a portfolio of instantly recognisable TV brands and programming, the launch of global Mobile TV is a compelling proposition for customers."

New content will include Sex and the City and Six Feet Under.

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