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25 Jun 2010
HP has launched a campaign to push the benefits of its LaserJet multifunction systems to IT executives and SMB equipment purchasers.
The campaign is slated to run in 11 countries including the US and the UK, and will include a mixture of print and online ads as well as a promotional Pay Back Your Business web site.
HP claimed that companies adopting the LaserJet multifunction lines could save as much as $2,500 (£1,680) a year in reduced energy, paper and ink costs.
"Upgrading to an HP Color LaserJet MFP is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay its owner after that," said Ron Coughlin, senior vice president of LaserJet and enterprise solutions at HP.
"The campaign helps demonstrate how HP LaserJet printers are an investment that keeps giving back to your business."
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