All the latest UK technology news, reviews and analysis
|
|
|
09 May 2007
HP is to drop the familiar Compaq brand in favour of a new logo designed to appeal to a global audience.
The old lettered logo, which has been in use with a few minor revisions since the company's founding in 1982, will be replaced with a single stylised 'C' with a tail leading off to imitate a 'Q'.
"With mass audience products it is helpful to have an iconic image rather than lettering," said Satjiv Chadill, senior vice president of marketing at HP.
"Just as the 'swoosh' does wonders for Nike, we think there are big possibilities for the CQ icon. It also looks similar to a thought balloon."
Chadill stressed that the Compaq name is unlikely to be "retired", since it has a very strong following around the world. In some cases Compaq products have market shares of over 40 per cent.
"As we say in the company, Compaq is the brand you need, HP is the brand you want, Voodoo is the brand you desire," he said.
Latest stories from Hardware
Related articles
Related jobs
Poll
Are you confident that the UK's IT infrastructure is secure from attack in the wake of the Flame malware revelations?
TFL director of Games transport Mark Evers discusses how the public transport network is preparing for this summer's event
Connect with V3.co.uk
The wrong printers, for the wrong tasks on the wrong contracts
Who leads the BI pack and who should we be watching out for?
Lotus Notes Domino Administrators Due to the expansion...
Account Manager / Project Manager - Saas Accounting Financial...
Channel Account Manager One of the UK's most innovative...
My client is looking for an Incident & Problem Manager...
Keep up to date with the latest products, services and technologies from the world's leading IT companies. IThound.com brings you over 2,000 white papers, case studies and analyst reports.
Do you agree?