New tool simplifies customer feedback management

The service makes it easier for firms to keep their customers sweet

Customer feedback management firm Managemycomplaints.com (MMC) has launched in the UK with a namesake online service designed to give SMEs the ability to forge closer relationships with their customers, but at low cost.

Available for less than £2 per user per day, the new service enables organisations to log, manage and report on every comment a customer makes, giving them greater insight into what their customers think of them, and therefore helping to improve retention rates.

The service can also benefit firms in their B2B relationships, said the vendor, by helping them demonstrate their customer-focused credentials to potential partners.

“Previously, it was wrongly assumed that only large corporates in a B2C setting could afford a specialist customer complaint and feedback management solution and benefit from tracking and handling customer feedback," argued MMC marketing manager Andrew Aldred.

"However, it is essential that all businesses – whatever the size – are listening to their customers’ needs and wants. In the current economic climate better customer understanding and contact will allow companies to develop a better relationship with their clients and increase retention probability."

Aldred added that the easy-to-use tool can be accessed by any handheld device or computer, capturing all types of customer feedback whether by phone, letter, fax or email in one easy-to-view application.