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08 Apr 2010
Consumers looking to make their BlackBerry stand out from the crowd may be interested to hear that RIM will be offering its Bold 9700 model in white.
The firm said that the new white finish had been designed to complement the existing chrome frame to give the device a "sleek and elegant look".
The smartphone features support for 3G networks, built-in GPS, Wi-Fi and a 3.2-megapixel camera, and will be available in the new colour from Carphone Warehouse and T-Mobile on certain tariffs.
RIM was contacted to ask whether any other devices would be made available in non-black casings in the future, but had not replied at the time of publication.
The firm's latest financial statement showed revenue growth of 35 per cent to $15bn (£9.8bn), up from $11bn (£7bn) last year.
RIM also saw its subscriber base grow by 65 per cent over the year to reach 41 million, with a record 4.9 million new customers added in the fourth quarter.
The company will no doubt be hoping that the new colour will appeal to new and old customers.
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Do you agree?
First ever?
It's the first white Bold 9700. RIM launched white BlackBerry Pearl, Curve and Bold 9000 a long time ago.
Posted by: Tom 10 Apr 2010
Other White BlackBerry's...
RIM launched the Pearl 8100 in white along with the Curve 8520 in white (both sold through T-Mobile US).
Posted by: Dann 09 Apr 2010
What?
Um. This white device hasn't been announced. It appears to only be available in the Netherlands. And it's not the first white BlackBerry. Shoddy reporting...
Posted by: dick 08 Apr 2010