Rackspace launches No More Servers promotion

Rackspace is stepping up its cloud services push

Hosting firm Rackspace has launched No More Servers, a web site devoted to promoting the move from in-house computing to cloud services.

In order to support the campaign, Rackspace has enlisted the help of industry analyst Andrew Schroeper, who will discuss the benefits of the move.

"Having covered the hosting industry since its inception, and having strongly recommended Rackspace since 2001, I am excited to now become a Racker," said Schroepfer.

"I have always said Rackspace will be more than just a leader in hosting, and I am honoured to join the 2,700-strong Fanatical Support team tasked with sustaining and evolving our leadership role as the IT value chain is recast."

No More Servers will be updated on a daily basis with commentary on a range of related topics, and will use social networking-type tools and a portal look and feel to encourage discussion on the subject. A white paper is also available.

"A new way to run business computing is emerging. We have countless business customers tell us they are finished buying servers and are looking for a computing partner," said Lanham Napier, president and chief executive at Rackspace.

"People don't want to buy standalone computing, they want computing-as-a-service with Fanatical Support. This trend will have major implications on the entire IT industry, and there is no one more qualified to cover it day-to-day than Andy."