Baidu claims 57 per cent of China search market

Baidu's search share in China is now three times that of Google's

Baidu has maintained its dominant position in the Chinese search market with a share three times that of its closest rival, Google, according to new research. 

Baidu actually increased its lead in the first quarter of the year, gaining 3.5 per cent to take 57 per cent of the market, according to China-based research firm Analysys International. 

The company reported a 143 per cent year-on-year increase in profit in the first quarter, with a net income of $11.1m. Revenue doubled to $35m.

Baidu has successfully expanded its secondary services as well as its basic search and advertising operations.

"Our community-based products, including Baidu Knows, Baidu Space and Baidu Encyclopedia, are among our fastest growing and most exciting products," said chief executive Robin Li.

"Baidu Knows has about 15 million answers for users' questions, and the number of Baidu Space users almost doubled during the first quarter."

Baidu Encyclopedia is a Chinese service similar to Wikipedia, while the Baidu Space community site is sometimes compared to MySpace.

Baidu released its latest earnings figures days after learning that Google China had won a major advertising sales contract for more than 400 websites operated by China Telecom. 

China Telecom is the country's incumbent fixed line phone and broadband internet service provider.

Despite this win for Google, seen as significant by analysts, no other firm appears close to challenging Baidu's lead in Chinese search market share.

Google holds 18.7 per cent of the market, according to Analysys, while Yahoo has 13.6 per cent.

The rapidly expanding Baidu recruited new staff at an average rate of more than 250 per month over the past quarter.

The company now has almost 4,000 employees, about 70 per cent of whom are in advertising sales and marketing, according to Li.