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Smartphones no longer manly enough for Google's Brin

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Sergey Brin Google Glass

As Bill Gates might attest, nothing exhumes manliness like a good pair of spectacles. At least that what's Sneak has taken away from Google co-founder Sergey Brin's address to the TED conference going on in LA this week.

Despite his firm having developed the hugely popular Android operating system, Brin it seems has fallen out of love with smartphones. They are, it seems, not a rugged enough piece of technology for the butch brainbox.

Being a veritable Adonis, (well, at least in our own mind) Sneak can understand why Brin might distain the hunched posture people adopt when using smartphones.

“Is this the way you’re meant to interact with other people?” he railed. Before topping it off with the ultimate in macho posturing. “It’s kind of emasculating.”

Sneak had never considered the gender and sexual implications of using technology before. Has Sneak really been misunderstanding the purpose of electro-wetting displays all this time?

That said, given a list of potential reasons why users may prefer Google's Glass headsets to a smartphone, the question of which was more manly was probably the last on Sneak's list. But not now.

TED talks are meant to make the audience think in new ways, and Sneak will certainly be doing that. In future Sneak resolves to deeply consider which customer relationship management package will make him look the most ripped and which uninterruptable power supply is gonna wow the ladies.

Sneak is also eagerly awaiting Brin's next TED talk, which will no doubt seek to address the other half of the technology-using population. We're betting that “Does this laptop make my bum look big?” will go down a storm.

28 Feb 2013

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