Sneak never liked Blue Peter when he was a child - all those fresh-faced eager-beaver up-and-at-em presenters gurning at the camera enthusing kids to "give it a try" just struck him as annoying.
His hardline stance has softened over the years - time does that to a man - but he can't say he ever finds himself watching the show now, obviously.
However, he may well take time out of his oh-so-busy schedule on Saturday morning to see Apple's head design honcho Sir Jony Ive on the show.
This is because Ive is to receive a very special golden Blue Peter badge, for his efforts in designing products like the iPhone and iPad, joining a very special list of people to have received this accolade, including David Beckham, JK Rowling, The Queen and Sneak himself. Ok, not Sneak, that's a lie.
"Sir Jonathan Ive is an inspiration to children around the world and we were ecstatic to hear his comments and design advice to our viewers who will remember such feedback for a lifetime," gushed Ewan Vinnicombe, acting editor of Blue Peter.
Ive, in return, gave the team an aluminium Blue Peter badge crafted by this team - perhaps it's a new iPeter product. Or should that be iBadge?
We think Vinnicombe and the rest of the staff must really have been hoping for iPads for all, and maybe a few iPhones thrown in as well.
15 Feb 2013