As the pizza boxes pile mounting by the bin can attest, Sneak's New Year diet is not going to plan. Of course, Sneak knows only too well that his lack of self control hasn't helped matters, but this inability to ignore the alluring call of a 15in stuffed crust deep pan with extra mozzarella and sausage is not proof of a personality defect. As it turns out, Sneaks complete lack of willpower is entirely Facebook's fault.
At least that's the interpretation Sneak had from reading a newly released piece of research from the University of Pittsburgh and Columbia Business School.
Researchers Andrew Stephen and Keith Wilcox studied 1,000 Facebook users to see how their experience of using the social networking site impacted their lives. They found users that had strong ties with friends via Facebook were more likely to experience an increase in self-esteem, which is nice for them.
“We find that people experience greater self-esteem when they focus on the image they are presenting to strong ties in their social networks," said Wilcox. "This suggests that even though people are sharing the same positive information with strong ties and weak ties on social networks, they feel better about themselves when the information is received by strong ties than by weak ties."
But the researchers discovered this was a double-edged sword. So while users felt better about themselves after using Facebook, they also showed far less self control after doing so.
“The results suggest that greater social network use is associated with a higher body-mass index, increased binge eating, a lower credit score, and higher levels of credit-card debt for individuals with strong ties to their social network," they wrote.
The research has been published by the Journal of Consumer Research.
Given Sneak's Facebook habit and the advent of online pizza ordering, little wonder the diet has gone for a burton.
15 Jan 2013