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Apple cosies up with Harley Davidson for Lightning rights

Apple iPhone 5 front featuring 4G and 4in screen
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Apple has made an unlikely ally in its push for next-generation interconnects.

According to filings uncovered by Patently Apple, the company recently inked a deal with the Harley Davidson motorcycle company gain control of the trademark for the term "lightning."

The news site reported that Apple on 24 November finalised an EU deal which gave the company control over the "Lightning" name as a trademark.

The deal is an important legal manoeuvre for Apple, as the company uses "Lightning" as the name for the new interconnect on the iPhone 5. The system is paired up with the "Thunderbolt" interconnect platform on desktops to give Apple its "Thunder" and "Lightning" connection platform for next-generation desktop and notebook systems.

While Harley fans may have lost a trademark, the biker crowd will be pleased to learn that Apple has brought the complete catalog of heavy metal icons AC/DC to the iTunes store.

This is not the first time Apple has had to cut a trademark deal with an unlikely partner. In the 1980s when the company was developing its Macintosh operating system, The Beatles and their Apple Corps recording label took notice. Eventually the two firms settled on a 1991 deal.

The two firms engaged in a back and forth, and it was not until 2010 that Apple was finally able to bring the Beatles to iTunes.

27 Nov 2012

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