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Kanye West reveals himself as the next Steve Jobs

US rapper Kanye West - copyright David Shankbone
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Kanye West had a rather inspired Twitter session on Wednesday evening, and suggested that it was he, and perhaps some people like him, that could save the planet.

The rapper, who incidentally claims to have not bought a car or jewellery in the last two years, thinks that the world is missing something, and apparently it is an amalgamation of himself, Steve Jobs and, perhaps, Steve or Alexander McQueen.

The world will be improved through the launch of a company called Donda, that West said could change the world and the way that it consumes - oh, and arrange MTV music events.

"I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist, teachers," West explained in a stream of messages that look like they are fuelled by something other than his creative juices.

Donda will be split into 22 divisions that will go around doing exciting things all the time.

"We need as many amazing powerful smart talented wealthy people to be involved... Come get on board... don't just sit there... reach out. We can collectively effect the world trough design. We need to pick up where steve jobs left off."

We're pretty sure that was with the release of Apple television or the iPhone 5, but we don't think that Apple would thank anyone else for releasing those.

[Editor's note: Spelling all Kanye's own, we didn't want to restrain the creative genius with our house style]

05 Jan 2012

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