Sneak keeps reading about how wonderful it is for firms to let their staff blog about stuff, particularly if that firm is in the IT sector and likely to have a tech-savvy customer base that is highly suspicious of the usual bovine-byproduct approach to market communications. Borland is a prime example. It has absolutely loads of bloggers, from chief beard-cultivation expert David Intersimone (“I” to his pals) to people who Sneak has never met, who may not have beards, but who nonetheless enjoy equally exotic names that sound like they must know what they are talking about. Sneak has yet to meet a stupid person called Vladislav, but perhaps that’s because Sneak doesn’t get out much. Anyway, oddly enough Sneak can’t find any Borland blogger with anything to say about the ignoble departure of chief exec Dale Fuller yesterday, on the back of some very unhappy financial numbers. Which is odd. Perhaps all the bloggers are too busy writing up their CVs?

08 Jul 2005