It's the one we've all been waiting for (well, Sneak has anyway), sex.com is up for sale!

The sale is taking place after it was revealed that Escom LLC, the company which bought Sex.com in 2006 from Match.com founder Gary Kremen for $14m, is in foreclosure. Which isn't a euphemism.

Such a prestigious domain name (depending on your point of view of course) has created several legal battles over its ownership in the past and so infamous is the three-lettered wonder that an entire book has been written on its history. Sexy!

You can read a brief history of sex.com (at one time a working title for Stephen's Hawking's famous book) on Wikipedia as well, if you really want to know all the sordid, grubby details.

The adult filter policy at Sneak's place of business is particularly strict and so any attempt to look up the site would prove futile but no doubt your imagination can conjure up something apt, or maybe it already is. Although apparently the site itself just has a load of text links to other porn web sites, which is a bit vanilla.

Sneak was keen to snap up the domain for its traffic generating properties, but with a quick whip-round generating a measly £16.83, it looks like we'll be stuck with the above address for some time to come.

19 Feb 2010