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The V3 Hot Seat: Myspace chief technology officer Fabrizio Blanco

12 Feb 2013

myspace-ctoFabrizio Blanco is the chief technology officer at Myspace and Specific Media.

Blanco has held the role since June 2011, when Specific Media acquired the struggling social networking firm.

For the past two years, Blanco has worked with Myspace to bring the platform up to speed in the ever changing social networking landscape. He joined the likes of pop singer Justin Timberlake and the rest of the team at Specific Media in the task.

Before his work at Myspace, Blanco spent four years as the chief architect at Fox Audience Network (FAN), an advertising platform owned by News Corporation, until it was acquired by the Rubicon Project in late 2010.

While at FAN Blanco was responsible for developing technology to buy and display online adverts, including a real-time bidding system, that enables ad buyers to precisely target their audience.

Blanco follows other IT leaders in the Hot Seat, including London Council IT director Geoff Connell and Symantec EMEA security chief technology officer Greg Day.

V3: What's your favourite part of your current job?

Blanco: The challenge: bringing Myspace back.

What would be your dream job (apart from your current role, of course)?

Owning and running an "agriturismo" (a farmhouse for holiday makers) in the Italian countryside.

Which mobile phone and tablet do you currently use?

The iPhone 5 and an iPad.

Which person do you most admire in the IT industry?

At the top of my admiration list are the software architects who work for me.

Which technology has had the biggest impact on your working life?

There are three technologies that have greatly influenced by life: big data
platforms; massively parallel processing systems; and Hadoop.

What's been the highlight of your career so far?

Inventing real time bidding technology.

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James Dohnert

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club,, and Shonen Jump magazine. He studied Journalism at Weber State University.

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