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The V3 Hot Seat: VMware UK regional director David Parry-Jones

18 Dec 2012

VMware UK and Ireland regional director David Parry-JonesDavid Parry-Jones was appointed as the regional director for UK and Ireland at VMware in May. He is responsible for driving operations and revenue across the region.

Prior to this, Jones had a seven-year career at Microsoft. Jones has also held senior postions at BT, IBM and at a number of start-ups. Jones holds a physics degree from the University of Wales, where he graduated in 1987.

Jones follows the likes of Google UK head of enterprise Thomas Davies and Lookout co-founder Kevin Mahaffey as part of V3's weekly look into what make those in the IT industry tick.


V3: How did you first get involved in the IT industry?

David Parry-Jones: I took my first steps into the IT industry wearing steel toe-capped boots and orange overalls working aboard an oil rig in the North Sea. Six months of a teacher training placement in a North Wales comprehensive school had convinced me that the icy waters, bracing winds and long months away from my family aboard the rig would still be an easier option.

It was ‘IT work' in the loosest sense of the term, but my role involved working with a computer for the first time. It had me hooked and I knew computing was the industry I wanted to be in.

If you weren't working at VMware, What would be your dream job?

For my money, Alastair Fothergill, the executive producer of the fantastic Blue Planet series has the perfect job. Heading off into the wild and filming natural history would be an incredible way to earn a living.

What's your favourite thing about working in the IT industry?

Two aspects continue to appeal: the genuine variety of the people you meet and the chance to solve business problems from every industry.

It might sound corny, but I truly believe that the IT industry is changing the world. Almost every human interaction whether in business or our personal lives, is touched by technology. Being at the forefront of this is hugely exciting.

Which technology do you think has had the biggest impact on your working life?

It has to be the smartphone - a device which has exponentially more computing power than the technology that took man to the moon... and it can fit in my jacket pocket. It's been the basis for change and innovation in the way I communicate with my colleagues, customers and partners across the region.

Do you use smartphones or tablets, and if so, which do you favour?

I use an iPhone and an ultrabook; I find both essential pieces of kit so I can work on the move, wherever I am.

Who is your favourite band or musician?

Being a proud a Welshman, it won't surprise you to hear that several of my favourite artists hail from Wales. I've always loved the Stereophonics and the Manic Street Preachers, but I really like newer bands like Marina and the Diamonds too. Though Taylor Swift seems to be on in the car most of the time, courtesy of my nine-year-old daughter.

Do you prefer e-readers or real books?

I prefer e-readers without a doubt. My [Amazon] Kindle goes everywhere with me.

What keeps you awake at night?

While my job's extremely rewarding, of course it can be stressful at times. But I can genuinely say that I sleep soundly every night.

Where is your favourite holiday destination or favourite place for escape?

St David's in West Wales. We've had a holiday place there for a few years and there's nowhere I'd rather be to relax, spend time with the family, and get out into the beautiful Pembrokeshire countryside.

Do you use any social networks, if so, which is your favourite?

I'm a big user of social networks. Facebook for friends and family; LinkedIn to keep in touch with industry contacts; Socialcast to collaborate internally at VMware.

What do you believe will be the next big innovation in IT?

It probably won't surprise you to hear this, but it has to be cloud. We're currently in a in a fundamental state of change and this wave of disruption is being led by cloud. It's changing every aspect of how we build and operate data centres, how we empower employees to use the devices they want to use, and how we deliver services to the business.

If you want to volunteer for V3's Hot Seat, or want to suggest an IT leader you think should take part, please email for more details.

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Rosalie Marshall

Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site Rosalie covers government IT, business applications, IT skills, open source technology and social networks.

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