V3 Awards: Yammer talks about tightening integration with Microsoft in 2013

Yammer scooped the awards for best acquisition and best business social media product at this year's V3 Technology Awards.

The company's general manager for EMEA Georg Ell told us how excited the whole company was to win the two awards, and gave us an insight as to what we can expect from Yammer in 2013.

How does it feel to win the award for best acquisition at this year's V3 Awards?

I think we're quite honoured, we're excited.

The staff here are all very pumped, and the award is a great credit to the work they have done. When we took a picture and we posted it on our internal Yammer site, it went kind of crazy. Lots of people are very excited.

We forwarded it on to the Microsoft guys too, and they are also really pleased about this.

Are you guys equally as pleased to have won the award best business social media product?

Yeah, I don't know which is the better award. Probably this one as it's at the heart and the core of what we actually do.

What has been your highlight of 2012?

It's tough to pick highlights, because we've had one heck of a year. I'm going to have to pick three highlights, as it's impossible to pick one.

The first of these is Yammer on tour in Amsterdam in March. We were with 400 customers and the atmosphere was... wow.

The Microsoft acquisition would be a second highlight, and then I think the third one would be the office opening in London.

The office opening is a highlight because we had customers there, and they came to celebrate with us. That was a great sign of the relationship we have built with them.

Being in London for a fairly short time, this kind of recognition was great, and it shows where we have come during that time.