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V3 Awards: Trend Micro discusses its plans for cloud security in 2013

07 Dec 2012
v3 tech awards trend cto emea andy dancer best cloud security

Trend Micro won the gong for best cloud security product at this year's V3 Technology Awards.

The firm's head of EMEA Andy Dancer told us how delighted he was about the win, his highlights of 2012 and what's in store for Trend Micro in the year ahead.

V3: How does it feel to win V3's Best Cloud Security Product award?

Andy Dancer: It's fantastic to see that the readers share in the belief that we have in the product and great to win such a credible and well researched award ahead of stiff competition.

What features in your cloud product do you think led to the win? 

Everyone is attracted by the cost saving and flexibility that cloud can bring but security is consistently, and rightly, sighted as a key inhibitor to that vision. SecureCloud allows customers to partition their own bit of the cloud away from everyone else sharing the infrastructure. It enables customers to move to the cloud while maintaining the security they need. It's a great product because it's using security as an enabler, not a barrier.

What has been the highlight of year for Trend?

Apart from winning the V3 award? The release of our Deep Discovery product - taking over two decades of anti-malware experience and cramming it into a box to provide Custom Defence against targeted attacks on our customers' networks. It's a truly astounding product and is sure to feature in the V3 awards next year.

What have enjoyed most about the technology industry in 2012?

The way it constantly reinvents itself - the pace of change just gets quicker all the while.

Are there any stand out products or innovations that you think are noteworthy?

Aside from Trend Micro I think it's the mobile-everything that has been the biggest evolution. Now it's app first and website second, which was the other way round a year ago.

What do you foresee for Trend Micro for 2013?

Some really cool mobile stuff to help corporations embrace BYOD rather than fight it. Also the next chapter in our Custom Defence story which is going to be as revolutionary as when we moved AV protection to the cloud, or virtualisation security away from the agent and into the hypervisor.

Are you going to be making any developments to your cloud security product in the coming year?

Expect to see support for even more cloud environments to help customers switch security from one to the next or operate hybrid models. I also expect tighter integration with our virtualisation security - the two products together are compelling.

What are you most excited about in the year to come?

Whatever it is that I haven't seen coming that makes me sit up and say "wow". That's why the industry is so great!


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Lee Bell

Lee joined as a reporter on The INQUIRER in April 2012.

Prior to working at The INQUIRER, Lee was sponsored by the NCTJ to do a multimedia journalism course in London. After completing placements at local magazines and newspapers in both print and online he wrote for an online gaming news website, and it was here where his love for technology grew.

Lee's main coverage areas include processors, internet security, PCs, laptops and tablet news and reviews.

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