Ian Brook works at HP, directing all of the firm's software sales activities within the UK and Ireland.
Previously, Brook held a number of senior IT sales roles in firms including Siebel Systems, Oracle and ICL Retail Systems.
Brook takes to the Hot Seat this week following the likes of SAP UK chief innovation officer Adrian Simpson and Alfresco chief executive John Powell as part of V3's weekly insight into what makes those in the IT industry tick.
V3: What would be your dream job (apart from your current role, of course)?
Ian Brook: Having followed them as my footballing heroes since the 1960s; I would love to be chief executive at West Ham United and I would probably be willing to do it for free (or at the cost of my season tickets).
Which mobile phone and tablet do you currently use?
I have an iPhone and an iPad but I'm still wedded to my HP laptop for suitable functions that don't require touch technology
Which person do you most admire in the IT industry?
I spent eight years working for Tom Siebel and learned a great deal about the science of sales execution during that time.
Which technology has had the biggest impact on your working life?
I would be lost without my iPhone.
What's been the highlight of your career so far?
Working for high growth companies like Oracle and Siebel Systems in the early days was a great privilege and taught me some fundamental lessons in hard work and market assessment which have continued to serve me well in an ever changing and developing world of technology.
What was your first job?
I worked for NatWest Bank for five years and completed many of my Institute of Bankers examinations before boredom set in and my desire to be involved in the high growth IT industry took over. The lessons learned about business and risk have constantly been a help to me in subsequent roles in other organisations.
What's your favourite thing about working in the IT industry?
The constantly changing nature of technology and knowing that whatever we do next year will be different to this year. I also enjoy riding my Harley Davidson to the office on dress down Fridays.
What will be the next big innovation of the coming years?
Consumerisation of IT has already taken a hold with individuals accessing their organisation's IT from easy-to-use devices that they own. This will continue to be extended with IT departments coping with the added pressure of securing corporate data and protecting access.
What was the last book you read and was it any good?
Sadly, a book on ‘organisational management' from a US professor at Harvard. It cured any insomnia I may have previously suffered.
Who is your favourite band or musician?
Pink Floyd, I have all their records and continue to purchase all the remakes as well.
Where's your favourite holiday destination?
My wife and I love the south of France, the lifestyle, climate and its interesting sailing venue.
E-readers or real books?
I only have a few books on my iPad so it's real books at the moment.
Twitter, Facebook or Google+?
A rarely used Twitter account only.
The Beatles or The Rolling Stones?
I was the 413th member of The Rolling Stones fan club and still have a signed photograph of the band on my study wall.
Unquestionably, Lawrence of Arabia.
Windows or Mac OS?
Both have their practical use.
On-premise or cloud?
Both are useful and most organisations will choose both and operate in a hybrid manner for a long time to come.
If you want to volunteer for V3's Hot Seat, or want to suggest an IT leader you think should take part, please email Rosalie.Marshall@incisivemedia.com for more details.
Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site LocalGov.tv. Rosalie covers government IT, business applications, IT skills, open source technology and social networks.