Lady Gaga gets own Polaroid gadget line

Lady Gaga signed up as Polaroid’s creative director in 2010 and recently unveiled the first prototypes from the resulting Grey Label by Haus of Gaga line at the Consumer Electronics Show (CES) in Las Vegas.

The gadgets included a Polaroid camera and mobile photo printer, alongside a pair of sunglasses with embedded camera and display.

The GL20 sunglasses originated from a pair of glasses the performer once used on her Fame tour, and can take both pictures and video, with removable storage embedded in one of the earpieces that can be transferred via USB or Bluetooth. A screen in front of each glasses lens also plays back recorded images.

The GL10 mobile photo printer is designed to pair with any Bluetooth-compatible mobile, except Apple’s iPhone, holds 10-sheet paper cartridges, and is due out in the US in March for $150.

The new Gaga Polaroid modernises the familiar instant format so it can not only print out photos instantly, but also store them digitally and view them back on a pop-up display.

While UK pricing and availability for any of the devices was not announced, the new GL30 Polaroid camera will be available at the end of 2011.