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02 Jul 2007
After working late on Friday to post all the iPhone launch materials, Saturday morning a dear friend called who had moved away to Dubai. He realized that there wasn't a chance in hell that he would get his hands on an iPhone any time soon, but wanted to talk to somebody who did. (That, and he has finally succeeded in hacking around Dubai's VoIP ban). The iPhone beckons around the world.
Aside from some activation flaws, the iPhone launch went without a glitch. And as a hack, I can't help but appreciate the whole PR-side of the opeation. Microsoft had to fly in Xbox gamers to a hangar and create an artificial shortage of Xbox 360 boxes to create a media and bloggers frenzy.
Apple didn't need a fancy PR agency to make its iPhone look cool. Users lined up all by the themselves and Apple just provided free water. Nobody complained about wasting days waiting for the device – not even after they realized that there were plenty of iPhones to go around.
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