O2 plans UK iPhone ad blitz

by Shaun Nichols

05 Oct 2007

Because apparently people just aren't quite aware enough of this new iPhone thing that Apple has, O2 is planning a massive marketing campaign.

According to Reuters, the company plans to spend an astounding £20mil in order to promote what might already be the single most-hyped cosnumer electronics device ever. I guess all that free publicity they've been getting from the press since January just isn't quite doing the job that TV ads and building posters can do.

The advertising offensive is set to kick off two weeks before the iPhone's 9 November UK release and run through the holidays.

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