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15 Oct 2007
Anyone whose job involves bringing in eyeballs, be it news, blogging or analysis, knows that these days there's one magic word which can be trusted to get you attention: iPhone.
Articles about the iPhone get all sorts of attention. Articles dissing the iPhone get even more attention.
And nobody knows more about getting the public's attention than Greenpeace. Be it protesting on the high seas or picketing high-tech, the environmental group certainly knows how to get itself headlines.
That's why when the group released its latest report, slamming the iPhone less than 4 months after its release, my only response was "what took so long?"
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