Is a big sale in the works?

We are just over a week away from 'Black Friday' in the US.

Despite the ominous title, it's actually not a bad thing at all. The Black Friday term refers to the day after the Thanksgiving holiday which officially marks the beginning of the holiday season. For many retailers, the day is the first in a stretch in which businesses begin to show profits and for the first time enter the black on the year. To mark the occasion, retailers often throw huge sales promotions and offer great deals.

This year, rumor has it that Apple is among those planning a huge sale. Prices are said to be set to drop as low as 30 per cent.

That companies would look to offer big sales is no surprise. The recession is ongoing and retailers have plenty of merchandise to move still. Interesting in this case, however, is that Apple is getting so aggressive with their price cuts. The company is supposedly defying the recession and posting its best numbers ever. Perhaps things aren't as rosy as we have been lead to believe?