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eBent

by Iain Thomson

09 Jan 2006

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When is eBay going to sort its security out? Consumers are going to get sick of getting ripped off soon and that can't help sales.

 

Phishing attacks are becoming part and parcel of everyday life and to an extent it's your own fault if you get duped. But eBay is selling itself as a mass market product, not something for security conscious techies.

 

If the company has got enough money to pay billions for Skype it can certainly afford to have a decent public education campaign. Maybe the PR gurus don’t want to frighten people off by making too much fuss but the result of such a short sighted tradition could be a brand problem the company may never overcome.

 

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