CinemaNow gets the ball rolling with downloadable DVD’s

CinemaNow yesterday began the big step of offering legal DVD’s for download across the web. In a move that will surely have others reacting quickly; CinemaNow edges ahead of the competition by virtue of their agreements with big-name movie companies and modest prices. With fully featured DVD’s going for as little as £5, users will receive all the benefits they would come to expect from a retail copy, with the added bonus of having it on your computer and on a burned DVD disc that can be played on any standard DVD player. Launch titles include “Charlie's Angels: Full Throttle” and “Scent of a Woman”, with CinemaNow expecting over 1,000 titles to available over the coming months.

This could well be the beginnings of an industry sea change that the music industry has been experienced ever since the introduction of downloadable music. Rumours are rife that Apple plan to introduce a similar service that would integrate with iTunes and a new video iPod. However, don’t get carried away just yet – CinemaNow’s service is limited and only available in the U.S.

More info here.