V3 Technology Awards 2012 winners toast their success

The great and the good of the technology industry gathered in London on Friday afternoon to celebrate the best IT products, events and people of the past 12 months at the V3 Technology Awards 2012.

V3 caught up with the winners and nominees at the event, to find out what is coming up for the firms in 2013, and also their reaction to the awards.

Up and coming social media specialist Yammer scooped the gongs for Best Business Social Media Product and Best Acquisition for its deal with Microsoft.

“It has been an amazing year for Yammer and we are so excited about having won this prestigious award in our very own social category,” said Angelika Kempf, Yammer director for Marketing & Communications EMEA.
 
“We are also very pleased with the acquisition award as it's a great validation that this deal was the right move and will accelerate and scale social at a much faster pace."

Also getting a brace of awards was Oracle, being chosen as Best Business Intelligence Vendor and winning Best Business Storage for its StorageTek SL150 modular tape library.

“We’re absolutely delighted, it’s great to win and it’s even better when you’re being voted for by your peers and the readers of V3,” said Sean Walsh, sales manager for Oracle tape storage.

Some firms were fortunate enough to be rewarded for the second year in a row, such as EMC, which was selected as Best Disaster Recovery/Business Continuity Company.

“The fact that this is the second year in a row we have won this award shows how established EMC is in this area and the credibility we possess,” said Kelly Brown, EMC director of Product Marketing EMEA.

“It also shows we are not a newcomer to the market and we’re not going anywhere.”

On the business software side, SAS picked up the gong for Best Business Application for its Visual Analytics product.

“One of the things that’s really been a feature of our industry from our customers’ point of view is the need to access reporting and analytics wherever they are, on their mobile devices, so winning an application award where people are acknowledging that provision of new services through new the mobile environment is really good and something we are very pleased with,” said Dr Charles Randall, solutions marketing manager at SAS.

“We have viable applications, so that rather than having to make business analytics something that happens in some dark room elsewhere in the organisation, it’s embedded into their analysis and processes right there, and that’s radically changing the nature of the business. Hopefully with our work here we’ll be back next year picking up another award.”