- V3 Apps
Focusing on mobile, Davies touched on the recent availability of 4G in the UK, claiming it would provide a boost to employees' productivity, particularly as mobility is now a central part of the business world.
"4G is definitely a good thing. Anything that can speed up an end users experience on a device is good." he said.
Mobility is the key trend of the four cited earlier, he claimed, because it has been the issue that's forced IT to change its working practices because of the bring your own device trend.
"There was a paternalistic approach to IT in the past where you were given devices and told what to do and not to do and that was it. Now, though, CIOs tell me they want to support employees on any device, operating system and location," he said.
Any conversation around mobile involving Google will see Android mentioned and Davies was quick to point to the huge numbers of activations, now at 1.3 million a day, as evidence of its success.
Davies acknowledged the security issues with Android but said this was not stopping firms letting staff use the device.
"Malware on Android, it's something we know about, obviously, and it's not as if it's something we're not working on. But we think the opportunity for people to work on any device, on any operating systems remains."
He also touted the recent Chromebook from Samsung as another example of Google's push to meet the needs of enterprises, saying the firm was hoping to entice users away from rival devices - essentially Windows machines - with the product.
"It's stateless, secure and costs £229, around 70 percent cheaper than other existing desktop devices, but it's still a really high-end device."
Gartner analyst Carolina Milanesi told V3 that interest in the devices is growing and at the firm's recent Symposium event there were discussions around the Chromebook devices with pricing a key factor.
"Education seems very interested in Chromebooks and the prices are certainly interesting," she said, although she noted other sectors are not quite as taken as yet.
"I have not heard anything more than that though, aside from the attractive proposition of leaving Office licensing agreements to the side," she added.
Given Google's desire to make this a core part of its future business strategy and its success in other areas to date, it could well be the case the Chrome OS joins iOS and Windows 8 as a business platform.
This may not happen overnight, but given Google's rapid growth over just 14 years, it may not be that far in the future either.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.