All the latest UK technology news, reviews and analysis

Google sees big data and collaboration as key to enterprise growth

06 Nov 2012
Google logo

MWC Advisor research analyst Helena Schwenk told V3 that given Google's past involvement with big data around Map Reduce it's well placed to become a serious contender in this market.

"I believe it holds promise to lower the traditionally high up-front cost barriers of analytic deployments by providing a more cost-effective, quicker to deploy and more scalable analysis environment," she said.

In particularly she said Big Query could be viewed as an "analytics-in-the-cloud offering" that can be used as and when by businesses to analyse data in huge volumes.

"Its ability to allow firms/developers to take advantage of Google's massive compute power, store large volumes of data as needed, and pay only for what they use, is likely to appeal to smaller companies especially those that face budget and resource constraints," she added.

Big data represents one of the four main growth areas in the IT world at present and Davies told V3 Google is no different from other in the market to focus on this and the other three of mobility, social, and cloud computing and, crucially, the way they are merging together.

As such, when discussing the its Google+ platform for enterprise use, Davies said people had misunderstood it as purely a social tool, rather than another piece to its overall offering that merged trends together.

"People are crying out for a new ways of working. We see massive interest and traction in collaboration and so Google+ for the Enterprise is immersed in collaboration. That's a big bet for us," he said.

As a result Davies said Google+ is not just a social tool but a much wider offering of which social is just one aspect.

"People had expected us to build a standalone destination site for social - ‘thou shalt go here to be social' - but we don't believe in that," he said.

"Social is a fabric that goes into all our products. Look at the ability to do social commenting in Google Docs, the integration of Google Hangouts into Gmail and Calendar.

"We're seeing these things merge together - collaboration and social into one."

He also touted the firm's push to develop enterprise grade controls for Google+ as another example of the work it's doing to entice companies to the platform, citing customers wins of ITV, Ocado Trinity Mirror as firms that have moved to use its platform.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Search
What do you think?
blog comments powered by Disqus

Green IT poll

How important is it to your business that a cloud provider uses renewable energy like solar or wind to power their data centres?

Popular Threads

Powered by Disqus

Microsoft's Mike Schutz discusses the firm's cloud computing strategy [Video]

V3 interviews Microsoft general manager for Windows Server and Management, Mike Schutz, to find out why customers should adopt the Private Cloud

Updating your subscription status Loading

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button

Getting started with virtualisation

Virtualisation can help you reduce costs, improve application availability, and simplify IT
management. However, getting started can be challenging


Converting big data and analytics insights into results

Successful leaders are infusing analytics throughout their organisations to drive smarter decisions, enable faster actions and optimise outcomes

Sales Engineer / Pre Sales Consultant

Sales Engineer / Pre Sales Consultant needed for a permanent...

SAP BW BI Consultant

Für einen von unseren Top Kunden in der Region Bern suchen...

EMC Storage Engineer - Law Firm - City

Austin Fraser are searching for a strong EMC Storage...

Data centre Practice Lead / Presales Technical Specialist

Data centre Practice Lead / Presales Technical Specialist...
To send to more than one email address, simply separate each address with a comma.