All the latest UK technology news, reviews and analysis


Google sees big data and collaboration as key to enterprise growth

06 Nov 2012
Google logo

MWC Advisor research analyst Helena Schwenk told V3 that given Google's past involvement with big data around Map Reduce it's well placed to become a serious contender in this market.

"I believe it holds promise to lower the traditionally high up-front cost barriers of analytic deployments by providing a more cost-effective, quicker to deploy and more scalable analysis environment," she said.

In particularly she said Big Query could be viewed as an "analytics-in-the-cloud offering" that can be used as and when by businesses to analyse data in huge volumes.

"Its ability to allow firms/developers to take advantage of Google's massive compute power, store large volumes of data as needed, and pay only for what they use, is likely to appeal to smaller companies especially those that face budget and resource constraints," she added.

Big data represents one of the four main growth areas in the IT world at present and Davies told V3 Google is no different from other in the market to focus on this and the other three of mobility, social, and cloud computing and, crucially, the way they are merging together.

As such, when discussing the its Google+ platform for enterprise use, Davies said people had misunderstood it as purely a social tool, rather than another piece to its overall offering that merged trends together.

"People are crying out for a new ways of working. We see massive interest and traction in collaboration and so Google+ for the Enterprise is immersed in collaboration. That's a big bet for us," he said.

As a result Davies said Google+ is not just a social tool but a much wider offering of which social is just one aspect.

"People had expected us to build a standalone destination site for social - ‘thou shalt go here to be social' - but we don't believe in that," he said.

"Social is a fabric that goes into all our products. Look at the ability to do social commenting in Google Docs, the integration of Google Hangouts into Gmail and Calendar.

"We're seeing these things merge together - collaboration and social into one."

He also touted the firm's push to develop enterprise grade controls for Google+ as another example of the work it's doing to entice companies to the platform, citing customers wins of ITV, Ocado Trinity Mirror as firms that have moved to use its platform.

  • Comment  
  • Tweet  
  • Google plus  
  • Facebook  
  • LinkedIn  
  • Stumble Upon  
Dan Worth
About

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

More on Search
What do you think?
blog comments powered by Disqus
Poll

BYOD vs CYOD vs BYOC poll

Which approach is your firm taking to managing employees' mobile devices?
20%
14%
4%
20%
30%
12%

Popular Threads

Powered by Disqus
Galaxy S5 vs Xperia Z2 home screen

Xperia Z2 vs Galaxy S5

We break down the strengths and weaknesses of the two Android heavyweights

Updating your subscription status Loading
Newsletters

Get the latest news (daily or weekly) direct to your inbox with V3 newsletters.

newsletter sign-up button
hpv33

Data protection: the key challenges

Deduplication is a foundational technology for efficient backup and recovery

rdc2

iPad makes its mark in the enterprise

The iPad can become a supercharged unified communications endpoint, allowing users to enhance their productivity

.NET, iOS and Android Developer

.NET, iOS and Android Developer Basingstoke or...

.NET, iOS and Android Developer

.NET, iOS and Android Developer Basingstoke or...

IT Support Analyst (Server/Exchange/AD)

IT Support Analyst (Server/Exchange/AD) Manchester...

Project Manager/ Business Analyst- London £56k

Our client, a leading University based in London, are...
To send to more than one email address, simply separate each address with a comma.