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01 Aug 2009
Similarly, the blacklist concept could also be used by those vendors that choose to outsource the sale and management of apps. Illegal and/or malicious apps and unsavoury affiliates can be cut off from distributing apps right at the source.
Ultimately, any current distribution system will almost certainly be temporary. As smartphones become more ubiquitous and powerful, the concept of the 'walled garden' for mobile phones and applications will fall apart just as the 'walled garden' internet providers of the mid-1990s were pushed out of the picture.
Apple, Google, RIM, Symbian and the rest will find software load far too large and varied to maintain, and the growing power and sophistication of the devices is likely to lead them into a software ecosystem that mirrors that of regular PCs.
In the meantime, the mobile market is in a crucial development phase and the various choices made by the platform creators, apps developers and even end users could have a huge say on which platforms and strategies will live and which will fade into history.
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"Painful" process but useful
We just went through the Apple process review for our new application (Facebook iGift4u). It's certainly a "scary" process as it could waste months of work maybe because of an icon too similar to the some used by Apple. At the same time, the fact that we knew that the review process was pretty serious, made us take it very seriously. The iGift4u application is architecturally a little more complicated than standard iPhone apps as it involves an external server to retrieve the content (virtual gifts to be shared on Facebook or email): because of that we had to spend quite some time predicting and then testing a variety of corner cases involving for example lack or interruption of connectivity with the server, as Apple is very strict about those situations. As a result the application was way more tested and reliable, which is the real end goal of Apple: great user experience. And yes, we got approved at our first try, we were very happy (and proud) about that :), and, yes, we paid attention at the icons too ;-).
Posted by: Paolo 01 Aug 2009