23 Jan 2009
1983:
Apple Lisa introduced
The Lisa was the first broadly available personal computer to have a mouse and
graphical user interface, and was based on concepts developed by Xerox at its
Palo Alto research centre, which several Apple engineers visited. However, it
was costly compared with other personal computers. The Lisa's asking price of
$10,000 doomed the product commercially, and left Apple searching for a cheaper
way to make a GUI-based system.
1984:
The Macintosh arrives
Apple's first Mac was a much simpler and less costly product than the Lisa,
although it incorporated many of the same user interface concepts. It used an
8MHz Motorola 68000 processor with 128Kb of memory and a single 400Kb floppy
drive for storage. An upgraded model with 512Kb memory came later.
1985: Steve Jobs leaves Apple
Following a disagreement, Jobs left Apple to found NeXT Computer, developing
Unix-based workstations with advanced graphics capabilities. This would later
influence the birth of OS X.
1986:
MacPlus introduced
The MacPlus boosted memory further, supporting from 1MB to 4MB. It also
introduced a SCSI port, enabling external hard drives to be added, and a new
floppy drive storing 800Kb per disk. The MacPlus was supported by applications
such as versions of Microsoft Word and Excel, and Aldus PageMaker. Desktop
publishing would become the backbone of Apple's user base for years.
1987:
Macs get expandable
Apple introduced the Macintosh II line, the first to feature expansion slots for
plug-in cards such as graphics adapters. Many of these came in a desktop case
with a separate display, rather than the all-in-one design of earlier Macs, and
a built-in hard disk.
1989:
First portable Mac
The Macintosh Portable was Apple's first attempt to build a mobile Mac. It
weighed 15.8lbs (7.2kg) and used lead acid batteries for power. Although sales
were disappointing, it was one of the first computers with an active-matrix TFT
LCD screen, which provided a much sharper image than existing technology.
1991:
PowerBook introduced
Although they were not the first portable systems from Apple, the 1991 release
of the PowerBook 100 and 140 models set the standard for what has become Apple's
iconic notebook line. The PowerBook's light, simplified design, trackball mouse
system and back-end keyboard placement created a foundation for notebook design
that still exists today. Three years later, the line was updated with trackpads
and a slimmed down case-design.
1994:
The Power Mac era
By the mid-1990s, Motorola's 68000 chips were falling behind rivals such as
those from Intel. Seeking a replacement, Apple partnered with Motorola and IBM
to create the PowerPC processors. It produced the Power Macintosh range using
the chips, which continued in use until 2006. Apple also introduced the Performa
series, sold largely through third-party retailers. These did not sell well and
were soon discontinued.
1997: Steve Jobs returns
Jobs returned to Apple when the company acquired NeXT Computer. Later in the
year, he was made chief executive and began restructuring the company after it
posted crippling financial losses. Among his first moves was to arrange a $150m
investment deal with Microsoft. Criticised at the time, the deal secured the
first Macintosh port of Microsoft Office, and helped Apple escape its financial
woes.
1998:
iMac introduced
With the iMac, Apple introduced a new low-cost line of Macs that returned to the
all-in-one design concept of its early products and featured a translucent
casing. These proved a success, partly thanks to the attention Apple paid to
making it easy for users to get up and running with the system.
2001: OS X arrives
The Mac OS was looking increasingly outdated by the turn of the millennium.
Apple developed a successor around a Unix-based kernel with a new graphical user
interface and a Classic environment that enabled customers to continue to run
older applications. In the same year, Apple also introduced its first iPod music
player, a product that has arguably become better known than the Mac.
2002: OS X 10.2 ships
Codenamed 'Jaguar', this upgrade came with performance improvements and an
instant messaging client called iChat.
2003:
iTunes store
Although the iPod was already available, it was only in 2003 that the online
store enabled users to purchase and download music from the internet. Many
observers claim that a 'halo effect' boosted Mac sales because of the positive
experience many users have had from their iPod and iTunes. Also in 2003, Apple
released OS X 10.3 'Panther', with the Safari browser and greater compatibility
with Windows networks.
2005: Tiger roars
OS X 10.4 'Tiger' introduced a number of prominent new features, such as the
Spotlight desktop search tool, Dashboard for add-on widget applets, and
Automator, a visual front-end for scripting system tasks.
2006: First Intel-based Macs
Citing disappointment with the progress of the PowerPC processor chips from IBM,
Apple switched to Intel Core Duo processors. By the end of 2006, every Mac model
was Intel-based. 2006 also saw the launch of the MacBook, which came in a white
casing, distancing it from the standard grey or black laptop brigade. The
MacBook was an immediate hit with the public for its sleek design and widescreen
display, and the various models have proved a huge success for Apple.
2007:
Apple moves into smartphones
Buoyed by successful sales of the iMac and iPod, Apple introduced a smartphone
based on a version of OS X. The iPhone proved very popular, particularly in the
US. Apple also released OS X 10.5 'Leopard', with support for both Intel and
PowerPC Macs, and Boot Camp support to allow Windows to run on Intel Macs.
2008
: Macbook Air introduced
Early in the year, Apple launched the MacBook Air, a laptop it described as the
world's thinnest at less than 2cm. Later, the company released an updated
version of the iPhone, adding support for the higher download speeds of 3G
mobile networks.
2009: The future?
Later this year, Apple is expected to release the latest version of OS X 10.6,
codenamed 'Snow Leopard'. This will feature out-of-the-box support for Microsoft
Exchange servers, better support for multi-core processors, and OpenCL, a tool
to enable developers to make use of the processing power of the system GPU.
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