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Marketing

Entrepreneur and author Avinash Kaushik

SES New York live blog: Google digital marketing evangelist

Google's Avinash Kaushik shares his experience of optimising business in a digital age

The new Apple iPad

Apple's marketing madness with New iPad brand only serves to confuse

Confusion could cost countless couples the chance to flirt

Image of Facebook logo and login screen

Facebook targets clickjacking operation in lawsuit

Ad firm denies involvement in "like" posting scam

Nokia looks to expand NFC with Hub launch

Platform will help businesses leverage near-field platforms

Adobe moves into marketing with Digital Enterprise suite

Platform aims to improve customer-facing applications

OpenText updates Web Experience Management for tablets and smartphones

Latest version allows enterprises to better craft web content and marketing material

Whatser updates mobile geo-location platform to aid local businesses

Customer promotions help increase user base, says firm

Twitter tunes up Business site

Company adds new tutorials and tips to enterprise portal

Omniture improves Web 2.0 management

Social media optimisation tool can measure public awareness

Phorm remains bullish despite losses

Pre-tax losses of $15m are down on the same period last year

USocial begins selling Facebook 'friends'

Businesses can buy 'friends' on the site for marketing purposes

Microsoft sells off Razorfish marketing service

French firm pays $530m for online marketing branch

Autonomy launches social media analysis tool

System monitors content and identifies trends

Mobile data adoption posing a challenge for brands

Getting the message across needs a concerted effort, warns Forrester

Video: Netlog discusses targeted marketing

Lorenz Bogaert outlines how firms can reap the benefits from targeted marketing

MIX09: Microsoft adds new features to Virtual Earth

Mapping tool to be updated with interactive capabilities for business use

Omniture boost for marketers

Online Marketing Suite integrates data from multiple sources to create actionable insight

Android engineer jumps ship

Steve Horowitz leaves Google for Coupons Inc

Online advertisers suffer crisis of trust

Marketers question reliability and credibility of click-through stats

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