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Facebook will clamp down on adverts in news feeds

Users will have the option to tailor what they see from 'Liked' pages

British physicist and computer scientist Tim Berners-Lee

Web future relies on individuals owning their data, says Tim Berners-Lee

Corporations wasting data on "queasy" targeted advertising tech

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Facebook offers user data to all with Atlas ad platform

Reworked advertising platform allows marketers to track advert performance across devices and the web

Twitter opens up analytics tracking to all users

Tweet statistics are no longer limited to advertisers and verified users

Twitter posts $312m revenue as user base soars to 271 million

Share price rockets as investors soothed by growth

Google reaps advertising rewards with $16bn revenue

Google’s 2014 profits are propelled by growing advertising revenues

Facebook buys video ad company LiveRail

Social media firm looks to boost advertising video spend

Twitter buys mobile ad company TapCommerce

Twitter continues targeted advertising push

London cops welcome hardline response to adverts on pirate sites

Police glad of backing for Operation Creative from Mike Weatherley, intellectual property advisor to prime ministery

Twitter to offer weather-based advertising, come rain or shine

Teams up with the Weather Company for temperature-based tweets

Android overtakes iOS for mobile ad traffic

Data shows more impressions from devices running the Google operating system

Google buys London firm Spider.io to fight ad fraud

Company looks to defend fragile business model with startup's "world-class" technology

Yahoo ousts chief operating officer Henrique de Castro after just one year

Marissa Mayer runs out of patience as ad revenue share continues to slump

Facebook reveals instant-play video advert plans

But users won't hear sound until they choose to

Google+ spreads across the web with new +Post ads

Social network revamps advertising platform to appease big brands

UK police crackdown on copyright-infringing websites and ill-gotten advertising gains

The Police Intellectual Property Crime Unit (PIPCU) says 40 website domains seized

Twitter introduces cookie-based targeted advertising

Social network covers its bases by allowing users to opt out

Twitter opens ad platform to UK and teams with O2 for SMB support

Mobile firm and micro-blogging service look to fill the social media knowledge gap

UK firms spend £3bn on online advertising, but only £10m on tablet ads

Smartphones see biggest growth in online ad spend

Twitter buys MoPub in push for mobile advertising dominance

Micro-blogging firm places more fingers into more pies as it allows new purchase to continue taking on clients

Google 'pay per gaze' advertising looks to log user emotions via Glass

Glass-style tech that knows what you are looking will anonymise data to account for privacy

Android app downloads hit 50bn as Google shares plunge

Search giant sees Play Store success but advertising revenues take hit

Facebook hits one million active advertisers as social network grows

Small businesses have most interest in platform

Google dominates mobile ad market

Company sees skyrocketing revenues in 2013

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