12 Dec 2012, Thomas Lake , V3
The way we access the web has changed dramatically, even in just the last few years, with mobile devices such as smartphones and tablets becoming increasingly common at home and in the workplace. However, despite their continued proliferation many enterprises aren't developing their software and websites beyond the desktop version. Whether this is a way to hold onto a bit more of the IT budget, or because someone at the top doesn't see mobile as important enough to develop for, the impact is clear; if your enterprise doesn't have specifically designed mobile sites, you will lose business.
It's therefore shocking how a relatively small percentage of firms cater for agile development, for web design on desktop, laptop, tablets and smartphones. The best way to attract business is to design specifically for that type of device.
This content examines which types of mobile devices businesses cater for and how the way they do - or don't - approach designing their mobile content really does affect their business and base of customers.