The offending Anne Summers iGasm ad
iGasm ad rubs Apple up the wrong way
/v3-uk/news/1997048/igasm-rubs-apple-wrong
24 May 2007, Iain Thomson , V3
Apple is taking legal action against adult retail chain Ann Summers over adverts for a new iGasm sex toy.
The device consists of a pair of headphones and a "vibrating unit" which, once plugged into any media player, vibrates in time to the tune.
The adverts use the same silhouette figures as Apple, but with a white cord leading inside the figure's underwear.
Apple's solicitors have already fired off a letter to Ann Summers requesting that the advert is taken down.
"We hope this request to remove it immediately will prevent us having to consider further action," it reads.
However Ann Summers is taking the request less than seriously. "Perhaps I can send them an iGasm to put a smile back on their faces," company head Jacqueline Gold told the News of the World.
© Incisive Media Investments Limited 2010, Published by Incisive Financial Publishing Limited, Haymarket House, 28-29 Haymarket, London SW1Y 4RX, are companies registered in England and Wales with company registration numbers 04252091 & 04252093
Do you agree?
iGasm
No, it's an obvious play on the iPod. Why would it be ||Gasm?
Posted by Tim, 25 May 2007
Pipegasm?
Sheesh, could we be a little nerdier please? |gasm... oy...
Posted by Albatross, 25 May 2007
|Gasm instead of iGasm
Shouldn't the name be |Gasm or ||Gasm? (The | is OR in C, C++, Java, and some other computer languages.)
Posted by Joe in MD, 25 May 2007
disgusting idea in the first place
What filth! The whole idea..some
people should be ashamed of things they bring to light..
Posted by name, 26 May 2007
Well done
The artwork anyway is very Apple thing.
But yet this is a beautiful mockery of the nerdish world we are living in.
Apple think maybe they invented a way of life.When invented the Walkman it was no big deal... For me it is just definitely a joke to a nerdish, stupid world. Well done that what i say. Hope Apple will loose this one !
Posted by marc, 26 May 2007
Because...
|| is the 'or' operator in most programming languages. Hence, ||gasm.
| is also a bitwise or.
Posted by Brian Henk, 26 May 2007
.....
" iGasm
No, it's an obvious play on the iPod. Why would it be ||Gasm? "
So just because apple brought out an iPod nobody can use i infront of the product?
Posted by Ben, 08 Jun 2007