Yahoo trumps Google for enterprise web analytics

Google Analytics appeals to the SMB market but may be less suitable for enterprises

Yahoo could be winning the battle with archrival Google in the free web analytics market, after a new report from independent analyst CMS Watch declared Yahoo Web Analytics a better fit for enterprises than Google Analytics.

Despite Google's success in the small and medium sized business market, Yahoo Web Analytics surpasses its rival in several areas, according to the CMS Watch Web Analytics Report 2009.

Yahoo's product has better access control options, simpler multi-site analytics capabilities and longer historical availability of raw data, said the report. It also offers larger default monthly page-view limits than Google Analytics, and the ability to export raw, un-aggregated data if required.

"Savvier enterprise customers explained that their concerns about data access and migration, especially in the absence of effective data verification services, made them queasy about signing on with Google," said CMS Watch founder Tony Byrne.

"Ultimately, for some enterprises, neither Google nor Yahoo makes a good fit, and those customers should consider fee-based web analytics solutions."