Apple seeks to mollify rejected apps developers

Apple has made a surprise statement today, offering developers the chance to get a better understanding of how to get their apps accepted in the App Store.

The firm has long been criticised by developers who have had their applications denied or removed from the store with little explanation, but Apple is hoping to change this.

"We are continually trying to make the App Store better. We have listened to our developers and taken much of their feedback to heart," Apple said.

"Based on their input, we are making some important changes to our iOS Developer Program licence in sections 3.3.1, 3.3.2 and 3.3.9 to relax some restrictions we put in place earlier this year."

Apple apparently wants to make it easier for companies to gain acceptance, and the announcement reflects the use of non-Apple development tools, such as Flash, as long as they adhere to certain security requirements.

"In particular, we are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code. This should give developers the flexibility they want, while preserving the security we need," Apple said.

The company has been accused of offering no explanation when denying an application, but will now publish its Store Review Guidelines online.

"We hope [this] will make us more transparent and help our developers create even more successful apps for the App Store," the firm said.