Lego builds online Universe game

Lego Group has given the go ahead for a massively multiplayer online role playing game in the shape of Lego Universe.

Developed by NetDevil, Lego Universe will launch in the fourth quarter of 2008 as the first multiplayer online RPG professionally developed for Lego fans and supported by community members from around the world.

"Lego Universe ties together all aspects of our community and line of products in an online environment that can be enjoyed by Lego fans of all ages," said Mark William Hansen, director of business development at Lego Universe.

"By merging the online world of social interaction with the Lego concept of play, Lego Universe will provide our community with an entirely new way to experience Lego and connect with other players in a fun and imaginative setting."

The game will feature character advancement, social networking and community features, and is touted as a safe alternative to other multiplayer online RPGs such as World of Warcraft.

"Lego Universe is a place where fans and community members can discover nearly unlimited play possibilities," said Ryan Seabury, lead producer on Lego Universe at NetDevil.

"Given the strength of the Lego community, a large part of bringing the game to life will be working hand in hand with them to ensure that the core values of creativity, connectivity and imagination are reflected in the end product."